From the web site:
Parents and caregivers of young children understand that the early years are important, yet many aren’t sure how to encourage early learning, or feel they don’t have time to do what it takes to help their child succeed in school. Many communities are concerned about children coming to school unprepared, but aren’t coming together to give parents more choices and children more opportunities.
In response, United Way of America is partnering with the Ad Council, Civitas and Families and Work Institute to create Born Learning, an innovative public engagement campaign that helps parents, caregivers and communities create quality early learning opportunities for young children.
Born Learning is designed as a tool for long-lasting community change that supports young children. It has three cornerstones:
1. Awareness – Providing important information about how young children learn.
2. Education – Providing easy, fun action steps that parents, grandparents and caregivers can use every day.
3. Action – Providing a visible platform for public policy and action.
Born Learning puts research-driven products – along with tools and templates for education and outreach – into communities through a national grassroots network that’s creating innovative ideas to help local children. And we’re supporting a mobilization effort that helps any community’s early learning efforts, providing tools, templates and training, along with more intensive national support for targeted communities or states.
Our goal is to inspire everyone who impacts young children to make the best possible decisions to boost school readiness. And we aim to give each of them the tools to make long-lasting community change.
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